This marked the company's first foray into using the multiplex model.

Under its new name, AMC opened the two-screen Parkway Twin theatre in a shopping center on Kansas City's Ward Parkway in 1963. My dad wasn't that organized.' It was structured under the belief that every customer was a 'guest'.Įxterior Of An AMC Theatres In Braintree, Massachusetts, Which Opened On May 21, 1993 As he later explained to Variety magazine, 'We needed to define what our company was doing in the (exhibition) business. During the incorporation process, the name was changed quickly thereafter to American Multi- Cinema, Inc., and Stanley began to apply military management and the insights of management science to revolutionize the movie theatre industry. He renamed Durwood Theatres as American Royal Cinema on October 1, 1968. Stanley had attended Harvard University and served as a navigator in the U.S. Durwood took control of Durwood Theatres, then a small 10-theatre chain, when his father died. The Dubinskys eventually changed their name to Durwood, and the company they formed eventually became known as Durwood Theatres. They purchased the Regent Theatre on 12th Street between Walnut and Grand in downtown Kansas City, Missouri. Exterior Of An AMC Theatres In Woodridge, Illinois, Which Opened On March 12, 1999ĪMC Theatres was founded in 1920 by Maurice, Edward, and Barney Dubinsky, who had been traveling the Midwest performing melodramas and tent shows with actress Jeanne Eagels.

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